The days of our lives
Abstract
In this article, I discuss the results of a small case study of one daytime serial drama in the United States and show that it links the macro-social category of gender to desire for upward social mobility through the use of linguistic tropes that conventionally index both gender and social class. This connection is critical to the more general commercial imperative inherent in the daytime drama to connect consumers with advertised products. In the case of this daytime drama, male characters are shown to disrupt stereotypical norms of masculinity at least in part through a sociolinguistic package that includes linguistic strategies stereotypically associated with upward social mobility and wealthy lifestyles. In so doing, male characters become critical to the entailment of wealth and social privilege as normative values while female characters reinforce the same normativity through their own sociolinguistic patterns.
Get full access to this article
View all available purchase options and get full access to this article.
Information & Authors
Information
Published In
Gender and Language
Volume 6 • Number 1 • 2012
Pages: 153 - 180
History
Published in print: 2012
Published online: 4 November 2024
Keywords
Authors
Metrics & Citations
Metrics
Related Content
Citations
If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager software from the list below and click Download.